BLUE VINYL
Project portfolio of work done at Blue Vinyl, the self-owned label of Korean singer-songwriter Yerin Baek. Worked directly with the artist to produce album and concert concepts reflective of her ever-evolving identity as both the soloist ‘Yerin Baek’ and front woman of the rock band ‘The Volunteers.’ Known for her unique vocal tone, striaghtforward lyrics, and distinct visual aesthetic, Yerin is an icon of youth-culture in South Korea.
Projects worked on: ‘Love, Yerin’ EP (Yerin Baek), Yerin Baek 10th-Anniversary LP re-release project, and more.
WORK FOR: Blue Vinyl
PROJECT ROLE: Creative direction, Global PR,
Social media & Video content design, Video creation, etc...
DATE: 2021 - 2022
TEAM LEADS: Eden, Im Byeol
SOURCE IMAGE CREDIT: Blue Vinyl, Yerin Baek
GRAPHIC DESIGN: Dahye Jeong
PHOTOGRAPHY: Songyi Yoon
ILLUSTRATION: Seongryul
↑ Illustration credit: Seongryul, Graphic Design: Dahye Jeong, Book concept by Julia.
↓ Photo credit: Song-yi, Creative planning: Im Byeol & Julia.
↓ Photo credit: Song-yi, Creative planning: Im Byeol & Julia.
↓ Design credit: Dahye Jeong. Spotify canvas, Vcoloring, Bugs Live animation by Julia. LP Production coordination by Julia.
↑ Illustration credit: Seongryul, Animation and video by Julia
