THE VOLUNTEERS
Project portfolio of work done at Blue Vinyl, the self-owned label of Korean singer-songwriter Yerin Baek. Worked directly with the artist to produce album and concert concepts reflective of her ever-evolving identity as both the soloist ‘Yerin Baek’ and front woman of the rock band ‘The Volunteers.’ Known for her unique vocal tone, striaghtforward lyrics, and distinct visual aesthetic, Yerin is an icon of youth-culture in South Korea.
Projects worked on: ‘Join the TVT Club’ concert (The Volunteers), The Volunteers x Wooyoungmi (The Volunteers), and more.
WORK FOR: Blue Vinyl
PROJECT ROLE: Creative direction, Global PR,
Social media & Video design, A&R (assistant)...
DATE: 2021 - 2022
TEAM LEADS: Eden, Im Byeol
SOURCE IMAGE CREDIT: Blue Vinyl, Yerin Baek
↑ Concert visual concept planning by Im Byeol and Julia. On site VJ/VFX execution, Youtube thumbnail design: Julia.
↓ Original planning images by Julia.
↓ Artist EPK design and text by Julia.
↓ WOOYOUNGMI x The Volunteers collaboration project.
Assisted A&R lead Im Byeol and Management lead Eden with project coordination and artist support.