DEULRE JANG
Visual direction project for singer-songwriter Deulre Jang (the 1st artist to join OKDAL 김윤주’s label Wowsan Records). Worked directly with the artist to produce digital album cover artwork, lyric videos, SNS promotion design, concert posters, and physical CD design.
Artist branding concept : Deulre’s work is often centered around the concept of ‘potential’ and a childlike sense of ‘hope’ and ‘wonder’ torwards the world around her. We wanted to capture that feeling through nostaligic crayon drawings and the warmth of handdrawn design elements with a personal touch — everything’s a little rough, like a bright idea not fully formed yet, still full of potential.
WORK FOR: Wowsan Records (김윤주 & 장들레).
PROJECT ROLE: Art direction, Video, Graphic design, Illustration, etc...
DATE: 2021 - 2022
SOURCE IMAGE CREDIT: Wowsan Records
↑ Concert poster and Melon Ticket page. Early designs and drafts.
↓ Single release promotional content design and planning by Julia. Lyric video design, concept, and editing by Julia.
↑ Digital cover design, art direction, and artist branding by Julia.
↓ Lyric video concept, design, and editing by Julia.
↓ Lyric video concept, design, and editing by Julia.
↑ Artist Spotify. SNS promotional content design and planning by Julia.