ATEEZ ‘THE WORLD EP.2 : OUTLAW’
Work done for K-pop artist ATEEZ’s 2023 EP ‘THE WORLD EP.2 : OUTLAW,’ as part of the label’s Production & Planning team.
The team oversees creative direction for the group, planning and excuting album concepts spanning CD design, promotional materials, music videos, live-events, and more.
WORK FOR: KQ Entertainment
PROJECT ROLE: Creative direction, production coordination.
DATE: 2022 - PRESENT
TEAM LEAD: Sunmi Kim
TEAM: Julia M., Destiny Kim, Hyeyoon Lee
IMAGE & VIDEO SOURCE CREDIT: KQ Entertainment
MV PRODUCTION: DIGIPEDI
GRAPHIC DESIGN: VBstudio
PHOTOGRAPHY: BOOBAGRAPHY
CHARACTER ILLUSTRATION: Hedi
PROJECT ROLE: Creative direction, production coordination.
DATE: 2022 - PRESENT
TEAM LEAD: Sunmi Kim
TEAM: Julia M., Destiny Kim, Hyeyoon Lee
IMAGE & VIDEO SOURCE CREDIT: KQ Entertainment
MV PRODUCTION: DIGIPEDI
GRAPHIC DESIGN: VBstudio
PHOTOGRAPHY: BOOBAGRAPHY
CHARACTER ILLUSTRATION: Hedi
↑ Creative direction of album design and promotional material for ATEEZ’s 2023 EP ‘THE WORLD EP.2 : OUTLAW.’
Project role: Creative direction of all design material, Concept and story creative planning, Production coordination, and English copywriting.
Contributions: Album design style, format, and concept planning. Album inclusions design style and concept planning. ‘Pack-shot’ mock-up material design concept. Promotional photography visual direction. Design style and concept of promotional materials including concept photos and poster images. Korean to English translation of album ‘diary’ story, and more.
↑ Music Video and Album trailer for ‘THE WORLD EP.2 : OUTLAW’ and title track ‘BOUNCY (K-HOT CHILLI PEPPERS).
↓ Unit and group teaser videos for ‘BOUNCY (K-HOT CHILLI PEPPERS).